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Crumbs Bakery Named Official Home of the Stanley Cup(cakes)!

After a shorten NHL season, the 2013 Stanley Cup playoffs begins today!  Yesterday, Crumbs Bake Shop, NBC Sports Group, and the NHL announced their partnership to create a unique campaign to promote the start of the 2013 Stanley Cup Playoffs on NBC Sports.

As part of NBC Sports Group‘s “Because It’s The Cup” marketing campaign, Crumbs has designed and created a limited edition of custom sets of “Stanley Cup(cakes)” that will be delivered to local sports radio stations, to affiliate and RSN television networks, and to media and key business partners.

Additionally, Crumbs will be selling, in each of its 69 retail locations throughout the country, Stanley Cup(cakes) designed with either the Stanley Cup or team specific logos.  In a collaborative effort, NBC Sports Network, the NHL and Crumbs Bake Shop will co-brand a mobile vehicle touring key playoff cities distributing the specialty “iced” cupcakes.

“We are excited to partner with Crumbs Bake Shop on this unique element of our “Because It’s The Cup” Stanley Cup Playoffs campaign with the NHL” said John Miller, Chief Marketing Officer, NBC Sports Group.  “Working with Crumbs on this promotion is important to our overall efforts to connect with fans in fun and unique ways.”

Julian R. Geiger, President and CEO of Crumbs Bake Shop, said “We are thrilled to partner with NBC Sports Group and the NHL on this exciting opportunity. Priding ourselves on our creativity, exclusivity, and design expertise, this chance to innovate while celebrating the Stanley Cup Playoffs is as exciting as scoring a shorthanded goal for us.”

Stanley Cup Playoff Cupcake (photo courtesy of Crumbs Bake Shop)

Stanley Cup Playoff Cupcake
(photo courtesy of Crumbs Bake Shop)

To find a Crumbs Bake Shop near you, visit http://www.crumbs.com/locations/

About Crumbs Bake Shop:
The first Crumbs Bake Shop opened in March 2003 on the Upper West Side of Manhattan and is well known for its innovative and oversized gourmet cupcakes. The Company currently has 69 locations in 13 states and the District of Columbia, including 17 stores in super regional malls.

(Press release courtesy Michele Marie PR)


Stay hungry…

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